be you
Because it’s more than just fabric. It's culture, stories, history, great taste and influences. Designs that inspire nostalgia, create emotions, trigger curiosity and expresses individuality-- T-shirts that express you, to do you, to be you.
Meet Marty The Seltzer Man
Meet Martin Rosenthal, the creator of these paintings. After serving in the Vietnam War, Marty traveled the world and returned home to New York City, where he launched a line of unique products inspired by his experiences and imagination. Upon his return, Marty also ventured into the seltzer business and became widely known as “Marty The Seltzer Man”. Read more to discover how Em & Ahr was formed.
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John Coltrane: The Best of
John Coltrane’s legacy is that of a shooting star who shone brighter than any in the sky, but for a fraction of the time.

James Baldwin: The Best of
James Baldwin was one of the first to voice the concerns many people chose to ignore, he shed light on the most uncomfortable and portrayed it in a way people...

Samuel L. Jackson & James Baldwin
Samuel L. Jackson wearing the James Baldwin t-shirt on SGN, Some Good News with John Krasinski.

Yara Shahidi & James Baldwin
"My guide in all that I do 🌟 I turn to his words and wisdom every day to contextualize our social landscape and address our trauma without ignoring the brightness...

Sheck Wes & Mike Tyson
Sheck Wes seen with India Love wearing a Mike Tyson t-shirt by Em & Ahr. Then performing for the official launch of Twenty at TAO Los Angeles.