Martin Rosenthal

About Marty The Seltzer Man

Martin Rosenthal 

Meet Martin Rosenthal, the creator of these paintings. The name Em & Ahr comes from the phonetic sound of Martins initials- M.R.
After serving in the Vietnam War, Marty traveled the world before returning home to New York City, where he launched a line of unique products inspired by his experiences and imagination. Upon his return, Marty also ventured into the seltzer business and became widely known as “Marty The Seltzer Man”. Read more to discover how Em & Ahr was formed.

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If you're in the NYC area, visit Marty for a tee or a conversation. Marty's across the street from the Apple Store (103 Prince st) in SoHo Manhattan.

Marty is featured in countless articles and blogs, as well as being mentioned in novels and books. Explore below: